While Babenzien actively disputes being labeled as “sustainable,” Noah is a clear frontrunner in environmentally-conscious streetwear.
Brendon Babenzien spent over a decade as Supreme’s Creative Director, before launching Noah with a NYC storefront in 2015. Aimé Leon DoreĪnother “retired hypebeast” brand, launched by another Supreme alum. The following seven brands are either emerging or well-established, but each one could be its own launchpad into an entirely new niche of streetwear. If you’re looking to expand your horizons or explore your personal style, there are plenty of labels to explore. Streetwear has blossomed into a billion-dollar industry, with an entire ecosystem of diverse tastes and emerging creatives. Even for seasoned streetwear fans, it’s possible to simply outgrow an old favorite. While Supreme can be fairly credited for establishing New York City streetwear, and waiting in line for a Box Logo T-shirt is practically a rite of passage, it’s not a one-size-fits-all aesthetic. The endless rotation of trends, drops, and new brands is overwhelming - it can be all too easy to stick within your comfort zone.ĭespite the ever-growing roster of young brands, streetwear empires like Supreme still dictate the industry’s trend cycle - and, for outsiders, are practically synonymous with streetwear itself. Streetwear is a dizzyingly saturated industry.
